Abuze London - Launched in 2001 with a fascination and obsession for graffiti and street art to one of the UK's fastest growing cult underground labels, Abuze London offers contemporary urban clothing for a discerning global consumer.
Owner and Creative Director Aleks, part of the infamous London graffiti crew 'Vandals For Life' created the brand after identifying a gap in the market for relevant street wear combining graphic art encompassing attention to detail and finish.
i3MEDIA were commissioned to design, develop and maintain the complete digital strategy for Aleks & Abuze. The task was pretty obvious from the start - deliver a site which is current, clean, simple to use and offered the best possible presentation of the products.
Devising new features such as allowing Abuze to create deals on the fly from within the CMS which allows the client to add multiple products and apply and overall discount. Presented in a simple and easy to follow page with discounts prominently displayed.