Adwords can change the way your business makes money. Turning clicks and click throughs into a real return on investment. Let me explain.

Imagine owning a real shop, where people wander in and out, avoiding the rain, just browsing and taking up space.

Then imagine owning a shop where you only allowed people in which were out to actually buy something you sold, people that already know you sell what they want, people who know how much you charge and then putting the one thing they are looking for at the very front of the shop - showing them exactly what each one wants as they come in the door.

Sounds great, but its impossible isn't it? Well not on your website!

You can get visitors that are looking for your product, and have them come straight in to the right page where they can see what they are looking for. This is what adwords does, and is the main reason that Google makes £600,000,000 profit in three months from adwords alone!

Defined, targeted marketing, timed, and trackable . Just some of the descriptions people use for adwords. But the bottom line is that for a few pence per click you can switch traffic on at the touch of a button. You want 500 visitors on day one ?- no problem! , you want to spend £20 a day or £2000 a day? - you choose, you want to advertise locally or in particular places ?- again, you can define this and more.

How to set up Adwords?

Well setting it up can be daunting, an ecommerce site with 50 products could easily need 500 keywords setting up, and 50 different adverts - all pointing the right pages. So time consuming is another downside. However we can help with this and the rewards are worth the effort.

We recently had a site launch and while typically Google will take 3 months to put you in any of the search results, we put together an adwords campaign which from week one has generated £1000`s of pounds of new business.

Adwords. A quick way of generating good quality traffic if done well, but a quick way of spending money if you're not careful.