Getting Started
Our main goal for Muslim Aid was to drive visitors to their website during the holy time of Ramadan.
We had initially made contact with them five years prior to them getting back in touch with us. They required a microsite to promote the charitable campaign work they were doing around the time of Ramadan- A month long period of fasting, observed by Muslims worldwide.
Getting Started
The Donation Platform
Having designed and developed the microsite, we had not been requested to modify or improve the donations platform. However, upon an analysis and initial review it became evident that the current platform simply was not sufficient to handle the volume of donations coming in.
We were commissioned to create a completely new and bespoke donations platform that would not only be ideal for the Ramadan campaign, but could be adapted to suit a variety of campaigns. Whether these were to be long-term sponsorship programmes or short-term immediate relief funds that were needed in an urgent response, the platform was suitable.
With only five weeks for our team to turn this around, we were able to witness staggering results. In 2013, Muslim Aid increased their online donations for Ramadan by 50% and the organic traffic to the site rose by 13,000 visitors.
The Future
After the success of the Ramadan campaign we were requested to provide overall support for the Qurbani campaign, alongside developing the international Muslim Aid website.
Since the origins of our work with Muslim Aid, we have supported their various projects. By using strategically aggressive SEO campaigns we have not only built brand recognition, but reduced the need for Paid spend.
Upon completion, the main site compiled the engaging content of a brochure site, with an events calendar, donations page and support across the globe. The poignant key to this success was the integration into Muslim Aid's new resource management and CRM system - 'ThankQ'.
Building on this success story, 2014 allowed us to showcase how we can bring dynamic year on year growth with regard to engagement.
Ramadan 2014 allowed us to port nearly 80,000 unique organic visitors and provide a platform that generated over £3million in online donations. Large amounts of this came through the dedicated mobile version of the site.
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