The time for reflecting on 2016 is over. Now is the time to look to the year ahead in order to make sure that your business isn’t left behind in an ever-changing digital landscape.
January presents ample opportunities to make up a list of New Year’s resolutions for your business’ online strategy. Make a resolution and keep ahead of the competition, ensuring your business doesn’t miss out on the chance to make the most of the digital environment.
If your business doesn’t yet have a voice on social media, what are you waiting for? Businesses large and small are connecting with new customers every day across a range of social media channels – i3MEDIA specialises in forming and implementing effective social media marketing campaigns for a variety of businesses.
Social media platforms such as Twitter and Facebook will provide you with the freedom to refine your target audience and put your brand in front of prospective customers.
Web designers stress the importance of making sure your website is mobile-friendly, and they are right to do so.
In 2017, not only is it vital that your website works on a smartphone or tablet device, but mobile web design should be the very first thing considered as it is projected that 75% of all online traffic will come through mobile devices.
If your website is designed purely to look good on the desktop, it is time to change it - and fast. You are limiting your outreach considerably with smartphone usage rising significantly (up by 7% in the UK alone).
If your digital marketing is limited to a weekly newsletter, it is important to consider your own usage across various platforms. Do you exclusively check your email? Not even thinking to check Twitter, Facebook or various websites? Of course you don’t, so why does your campaign work off that assumption?
This year, make it essential for your brand to be seen across a number of different channels to maximise the reach of your business.
Keeping your various platforms updated with quality content on a regular basis is not only essential to engage the customer, but it will also help to boost your website from an SEO perspective, helping to convert clicks into buys.
Maintaining an updated blog is one of the services that i3MEDIA offers as part of an integrated SEO strategy, allowing businesses to better engage with their customers and climb higher up Google’s rankings through the targeted usage of keywords and phrases.
For more information about the services that we can offer you, please get in touch.