While the basics of marketing are quite clear cut, navigating the murky waters of digital marketing can be tricky and time-consuming if you’re not sure what you’re doing – and that can impact your business.
Online marketing can be complicated and we’re not afraid to say it - not least because the Google are constantly changing the game with new updates and algorithms. While this means you need to be clued up in a whole host of areas that may or may not be your forte, it does mean that your digital marketing efforts will be fruitful in the long term – and it will take time. SEO is an investment that you need to be prepared to make if you’re looking to get ahead.
That being said, in an industry that is full of technical jargon, we have put together a handy guide featuring everything that you need to know about digital marketing to get you started. Got a burning question? We have the answers you need to get you in the know.
You want to build traffic and make sales, but do you know the best way to get there? What are the merits of integrated social media campaigns? Do you need PPC? Why do you need to add regular content? The world of search engine optimisation is wide subject to a lot of speculation, but what we do know is we will only ever offer advice and recommendations that are right for your business. What works for one won’t always work for others, which is why our tailored campaigns are designed on your goals.
Without proper guidance and expertise, it can be easy to fall into one of the many pitfalls of digital marketing. Want to know more?
What are the Advantages of Digital Marketing?
When it comes to success, digital marketing speaks for itself. A carefully managed and effective marketing campaign has the ability to turn around your business, transform traffic into sales, and get you ahead of the competition. In a world that turns at the click of a button, if you’re not ready to play the game, you will get left behind.
Many of the benefits may seem obvious, but if you’re thinking of starting a new campaign, it is imperative that you get the basics right first – you wouldn’t run a marathon without training first, just like you won’t get to Position #1 without ensuring your site is up to speed.
- Unparalleled access to competitors strategy gives you the opportunity to improve your business and
- Tailored campaigns reduce costs based on your needs
- Easy to measure and evaluate results means you can amend your entire campaign in minutes – reacting to global events and maximising opportunities
- Check results in real-time and act accordingly
- Developing your brand with your website and social media means you can really connect with your customers and generate leads
- Embrace the opportunity to engage with your customers, old and new. They can provide you with invaluable feedback
- Staying on top of industry news gives you the chance to be proactive and prepare for change, rather than reacting to updates as they happen. Staying in the know puts you in a prime position!
Digital marketing provides you with advantages that traditional strategies just don’t have the capacity to offer. What’s more, you can see what your competitors are doing and get real scope into how your industry works.
A digital presence is vital for any business, but that doesn’t mean that digital marketing agencies have it easy. Optimising your website is a full-time job that requires expertise and knowledge, so make sure you invest wisely. Create a relationship that not only offers long-term value but is right for you.
There are so many tools available to help track and analyse not only your data and goals but also trends from the wider industry. Analytic data is a great place to start, but this should be just one facet of your evaluation. What’s more, they give you the opportunity to act fast and make a real difference to your results.
The world of business is always a competitive one, and in certain industries especially, any additional edge you can get over your competitors is a bonus. Being smart and business-savvy goes without saying, but if you have customers on your side, you have an advantage like no other. It also means you have fast and easy access to no holds barred customer feedback – so utilise it well!
Marketing has always been an essential part of growing a business, but digital marketing is the future. Build your knowledge base, work methodically and within guidelines to stay ahead of the curve and you’ll soon reap the rewards.
PPC or SEO?
PPC versus SEO – is it really a battle of the two? It is undeniable that both have their own benefits, but is one better than the other?
PPC (pay per click) puts you at the top of page one as a sponsored post, giving you instant exposure. Each click through you receive costs, but, for many businesses, this is a great way to boost traffic and sales quickly.
On the other hand, SEO (search engine optimisation) focuses on achieving high rankings in search engine results for targeted keywords. Unlike PPC, results are entirely organic and boost the entire authority of the website and achieves prolonged exposure at the top.
For businesses in particularly competitive industries, keyword research is essential to both SEO and PPC efforts. If you target the wrong phrases, you could miss out on valuable traffic, or spend a lot of money attracting the wrong visitors.
Put simply, PPC offers quick wins and SEO is a long-term investment that does take time. Both have their pros and cons, but as long as they are right for you, they can really boost your website traffic, sales, and brand.
Getting to that number one position isn’t always easy, but it is our job to make sure our clients are up there battling it out for the top spot.