Most Islamic charities raise 60% of their income in one month. We help you build the campaigns, content and donor journeys that generate donations throughout the year.
Trusted by 20+ organisations
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The problem with running a Ramadan campaign every year
If you spend 11 months preparing for one month of donations, you are not running a marketing strategy. You are running a Ramadan sprint. Every year it costs more. Competing charities spend more, donor inboxes get busier, and cost per donation creeps upward.
We build year-round donor journeys for Islamic charities. Ramadan remains your biggest window, but it stops being your only one.
Quarterly giving campaigns beyond Ramadan and Dhul Hijjah
Younger donor acquisition on Meta and TikTok
Google Ad Grants management (up to £7,500 per month free)
Of the £7,500 monthly grant, tracked and used effectively
+44%
Increase in donations from paid search outside Ramadan
What We Do
Five services. One goal: more donations at a lower cost.
Website Design
An accessible, donation-ready website is your most important conversion asset. We build sites that load fast, meet WCAG accessibility standards, integrate Gift Aid, and handle Ramadan traffic spikes.
Google Ads & PPC
Paid search is competitive during Ramadan and underused the rest of the year. We run Search campaigns that reach people researching causes, not just those who already know your name.
Google Ad Grants
Registered charities can access up to £7,500 per month in free Google search advertising. Most charities leave a large portion unspent, or spend it on traffic that never donates. We manage the account so the grant actually works.
SEO & Content
We build topic clusters around causes, countries and campaigns that bring new audiences into your donor funnel throughout the year, not just during peak giving seasons.
Paid Social
Younger Muslim donors find causes on Instagram, TikTok and Facebook. We run compliant, culturally aware paid social campaigns that reach the next generation of donors.
Results
What Working With i3 Looks Like In Practice
We do not share client names without permission, but these results come from real campaigns we have run for Islamic charities in the UK and internationally.
38%
Reduction in cost per donation, Ramadan 2025
A Zakat foundation came to us after spending £4,800 on Google Ads the previous Ramadan with no conversion tracking in place. We rebuilt the campaign from two ad groups into fourteen, added 180 negative keywords targeting NHS and welfare searches, and rewrote every ad with donation-intent headline structures. Cost per donation fell 38% year-on-year.
+22%
Year-on-year increase in Dhul Hijjah giving
A UK orphan relief charity grew Dhul Hijjah donations by 22% by extending their awareness campaign three months before Eid al-Adha rather than launching 10 days before. We planned and ran Meta campaigns from August through October that primed their donor base before Qurbani giving opened. The change in timing cost nothing but planning.
Start with something useful, before you pick up the phone
Three resources for Muslim charity marketing teams. No forms, no gating, no follow-up sequence. Just useful material.
Muslim Charity Marketing Calendar 2026
Full fundraising calendar covering Ramadan, Dhul Hijjah, Muharram, mid-year Zakat season, and winter appeals. With recommended campaign start dates and budget guidance.
Download Calendar (PDF)
Google Ad Grants Setup Checklist
14-point checklist for launching and maintaining an Ad Grants account that stays compliant, uses close to the full £7,500 monthly budget, and tracks donations properly.
Download Checklist (PDF)
The Complete Guide to Muslim Charity Digital Marketing
Our full sector guide. Covers the Ramadan donor journey, Ad Grants management, SEO for Islamic charities, and how to reach younger Muslim donors beyond email.
Read The Guide
Still working out if the timing is right?
We will show you exactly where your current activity is losing money. No charge.
We have run Ramadan campaigns for six Islamic charities and know which creative, audience segments and bidding strategies hold up when CPMs spike in the final ten days.
Google Ad Grants Certified
We keep the account above quality score thresholds, maintain the grant and report monthly. You get the full benefit without the admin burden.
CAP Code Fluency
Every ad goes through ASA fundraising guidelines before it publishes. We do not learn compliance by getting things wrong.
We Take The Mission Seriously
We understand what Ramadan means, why Dhul Hijjah matters differently, and why every pound is answerable to your trustees. This is not a campaign vertical to us.
Mini Case Study
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A Muslim food bank approached us after spending £4,800 on Google Ads in the previous Ramadan with nothing to track conversions. There was no GA4, no goal setup, and no way to know whether a single donation had come from the campaign.
We set up conversion tracking, rebuilt the campaign structure across 12 ad groups, and introduced Ad Retargeting for the 30 days after Ramadan to capture donors who had visited but not given. Year-on-year donations from paid search increased 44%.
Donations from paid search up 44% YOY
Five steps from first call to full campaign
We keep onboarding short. Most clients have campaigns live within three to four weeks of the first call.
Free audit
We review your site, ad accounts, keyword rankings and donation flow. You get a written report with specific recommendations within five working days. No strings attached.
Strategy and planning
We map out channels, set goals together and build the full campaign calendar around your giving seasons. You approve every stage before we build anything.
Build and launch
We build the campaigns, write the copy and set up conversion tracking. You review and approve at each stage. Nothing goes live without your sign-off.
Optimise
Weekly search term reviews, bid adjustments and ad copy tests. Monthly reporting in plain language. You will always know where the budget went.
Grow
Quarterly reviews to expand what is working and plan the next giving season. Most clients are with us for three years or more.
You have done the research. Let us show you the numbers
The first step is a free 30-minute call where we look at your current campaigns and donation flow and tell you exactly what we would change. Not a sales pitch. A useful conversation with someone who has actually run Islamic charity campaigns.
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20 years of crafting websites that work harder for your business.
