To achieve long term, stable results you must drive the right kind of traffic to your website. We optimise campaigns from two perspectives:
on-site and off-site.
On-site attracts visitors and ensures Google can read your website and understand what each page is about and representing. Offsite allows us to seed valuable content to authoritative, relevant websites, increasing the overall authority of your site within search engines.
These are important markers on which Google bases the trust factor of your website and indexes your site accordingly, above or below your competitors.
SEO is the process of optimising your website in order to gain visibility on search engines, like Google. We do this to build site authority and relevance for your visitors by enhancing your onsite content, link building and by undertaking keyword research.
Link building is creating a network of websites linking to your website in order to boost its relevance and authority for your targeted keywords.
By identifying the most common search terms people use to find your business, we can optimise your website to ensure you get the best search result (rankings) possible. The higher your rankings, the more likely you are to make more conversions.
By producing regular, high quality content that is optimised for your keywords and industry, you can attract new visitors to your website, boost your relevance, authority and engage with potential customers.
Paid traffic comes from paid for adverts (Pay per Click) and sponsored content on search engines and other websites.
Organic traffic is the visitors that come to your website from search engines based on the quality and relevance of your website. This is determined by Google search algorithms.