We help charities raise more money, more often. From water appeals and food aid to disaster relief and community support, we build donor campaigns that perform beyond your peak season.
Trusted by 20+ charities across the globe
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Most charities are too dependent on one campaign.
We work with Muslim charities, Christian charities, interfaith organisations and non-faith causes to build donor journeys that bring in donations all year. Your peak campaign stays your biggest earner. It just stops being your only one.
Year-round campaigns for water, food aid, education and disaster relief
Campaign planning across faith and non-faith giving calendars
Younger donor acquisition on Meta and TikTok
Google Ad Grants management (up to £7,500 per month free)
Of the £7,500 monthly grant, tracked and used effectively
+44%
Increase in donations from paid search outside peak periods
What We Do
Five services. One goal: more donations at a lower cost.
Website Design
Fast, accessible and built to convert. We design donation-ready sites that meet WCAG standards, integrate Gift Aid and hold up under heavy campaign traffic.
Google Ads & PPC
We put your water appeal, food aid campaign or disaster response in front of donors who are actively searching for causes to support. Not just people who already know you.
Google Ad Grants
Eligible charities get up to £7,500 a month in free Google search advertising. Most leave a chunk of it unspent. We manage the account so the full grant is used properly and every click is tracked back to a donation.
SEO & Content
We build content around your causes, whether that is clean water, food poverty, refugee support or community welfare, so new donors find you every month without relying on paid spend.
Paid Social
Supporters find causes on Instagram, TikTok and Facebook. We run compliant paid social campaigns that reach donors across faith communities and the wider giving public.
Results from real charity campaigns
What working with i3 looks like in practice.
Client names are not shared without permission. These figures come from live campaigns.
-38%
Reduction in cost per donation, peak campaign
A charity came to us having spent £4,800 on Google Ads with no conversion tracking in place. We rebuilt the campaign across 14 ad groups, added 180 negative keywords and rewrote every ad around donation intent. Cost per donation dropped 38% year on year.
+22%
Increase in donations during a secondary appeal
A UK relief charity grew their secondary appeal by 22% by starting their awareness campaign three months out rather than ten days before. We ran Meta campaigns that warmed up the donor base before the giving window opened. Same budget, better timing.
Still working out if the timing is right?
We will show you exactly where your current activity is losing money. No charge.
We run campaigns for Muslim charities, Christian charities, interfaith organisations and non-faith causes. Water appeals, food aid, disaster relief, orphan support, community welfare. Donor motivations and giving seasons vary across all of them and we plan for that.
Google Ad Grants Certified
We keep accounts above quality score thresholds, maintain compliance and report monthly. You get the full benefit without managing it yourself.
CAP Code Fluency
Every ad is reviewed against ASA fundraising guidelines before it goes live. Compliance is not an afterthought.
We Take The Mission Seriously
Every pound you spend on marketing is answerable to your trustees, your donors and the people you serve. We treat it that way.
Mini Case Study
Working with a food bank.
A food bank came to us after spending £4,800 on Google Ads with no GA4, no goals and no way to know if a single donation had come from paid search.
We set up full conversion tracking, rebuilt the campaign across 12 ad groups and ran retargeting for 30 days after the appeal closed to pick up donors who had not yet given.
Donations from paid search up 44% YOY
Five steps from first call to full campaign.
We keep onboarding short. Most clients have campaigns live within three to four weeks of the first call.
Free audit
We review your site, ad accounts, keyword rankings and donation flow. Written report within five working days. No strings.
Strategy and planning
We map channels, set targets and build your campaign calendar around your giving windows. You sign off every stage.
Build and launch
We write the copy, build the campaigns and set up tracking. Nothing goes live without your approval.
Optimise
Weekly search term reviews, bid adjustments and copy tests. Monthly plain-language reporting.
Grow
Quarterly reviews to build on what is working. Most clients stay with us for three years or more.
You have done the research. Let us show you the numbers.
The first step is a free 30-minute call where we look at your current campaigns and donation flow and tell you exactly what we would change. Not a sales pitch. A useful conversation with someone who has actually run successful charity campaigns.
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Let’s talk donations
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20 years of crafting websites that work harder for your business.
