• i3CMS
  • Strategy
  • User Research
  • User Interface Design
  • Prototyping
  • Usability Testing
  • i3CMS

Helping vulnerable children this Christmas

Barnardo’s children’s charity approached i3MEDIA for the design and creation of their Kidsmas Winter Campaign. The campaign is intended to help vulnerable children rediscover the magic of Christmas and make sure they feel supported and safe this winter.

By raising funds, Barnardo’s endeavour to provide children necessary support for dealing with mental health problems, abusive situations and often, turbulent homelives.

Donations raised will go towards providing emotional support, supplying sensory kits, funding group activities and hiring social or project workers to work with individual children in need. With our help, Barnardo’s hope to give vulnerable children the Christmas they deserve this year.

To fulfil Barnardo’s request, i3MEDIA needed to undertake the full creative and development process the digital platform with an anticipated turn-around of only 6 weeks.

Our Approach

A fun, engaging gamified platform for donations

Using the i3MEDIA donation platform, we designed the Kidsmas campaign around fundraising through gamification.

Transforming the process of collecting donations into a relaxed competition to throw the most snowballs and motivating donors to share their efforts across social media.


Encouraging engagement

By adding an aspect of personalisation during the fundraising process, individuals who make contributions are encouraged to return to donate again and watch their friend’s snowman’s personality develop. From choosing buttons and a custom scarf, selecting the nose type to finishing the snowman with a quaint hat.


An attractive, colourful design for encouraging donations

Following Barnardo’s brief, i3MEDIA needed to design and create within Barnardo’s and kidsmas brand identities while ensuring the fundraiser would be engaging to visitors. The fun snowman design was created to successfully target young people, their parents, in addition to organisations and social groups.

Dedicated Mobile Site

We worked with the client to ensure there are simple and enticing upsell opportunities on the product showcase pages. We added one click add ons in the form of packaging upgrades, giftwrap, and upgrades to a discounted bundle of scents.

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