Our goal was to create a branding that felt simple and intuitive while still expressing the depth and richness of the renovation experience.
Manageable interactive banners allow for the site to showcase a finished project, with the ability for the customer to select the items they need quickly and easily without being taken away from the category.
Each variation has a distinct URL from the product. This allows not only search engines to index them individually, but also for customers to deep link directly to the size and colour that they would like. This is loaded in such a way that the page will not refresh each time you make a change to the options.
A Spindle Calculator To Reduce Calls To The Office
The most often ask question making customers call the office was “how many spindles do I need” the simple addition of a spindle calculator that works out the numbers for you based upon the landing length and the number of steps was included in the site. This freed up the call handlers to deal with other requests.
Weight and location alone will not work for lightweight doors as they will always need to be sent on a pallet. The addition of services to allow for handling of multiple couriers in one order and product level segregation for Bulky and Standard items, allows the system to work out the cost to Blueprint, and the contribution the customer will need to make is displayed on the product page. No costly surprises in the cart.
By ensuring that the website also has a dedicated mobile website, the team at Blueprint needn't be concerned that there is a potential sale being lost due to poor accessibility on a smartphone.
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