Creating a digital horror experience like you’ve never seen before
The Jack the Ripper Tour came to us originally looking for SEO services back in 2011, and, as a result of the fantastic marketing results they saw during that time, they asked us to build them a completely new website. We delivered, and then some! Building a bespoke WordPress site with a striking design that worked hand in hand with marketing efforts, we put them ahead of the competition in a hugely competitive market.
As one of i3MEDIA’s longest standing clients, The Jack the Ripper Tour enjoys a fantastic relationship with both our marketing and web teams. We are proud of the success we have enjoyed helping to build The Jack the Ripper Tour brand and look forward to many more years working alongside each other.
As well as improving the functionality of the site, we refreshed the client branding. This not only made it more cohesive across the website, but also encapsulates the energy and passion that the Ripperologist guides deliver with each tour. These brand guidelines give a much more consistent feel to the website.
With an up to date design and seamless migration, The Jack the Ripper Tour has reaped the benefits of much-improved user experience and checkout process across the website, while our client benefitted from improved day to day business management thanks to the easy-to-use CMS. We managed the migration to the new site carefully to ensure that the client maintained their high search rankings, allowing us to build on the success of years gone by with a superior product.
In need of a fresh new look
Once the i3MEDIA team were given the green light to get started there was no looking back.
Built using WordPress, The Jack the Ripper Tour’s new site works because of the flexibility and versatility that is offered through the open-source platform. That means that the new website can grow and evolve along with the success of the business.
Open Source Flexibility
One of the advantages of using WordPress was the ability to seamlessly integrate reliable plugins such as WooCommerce for the client’s online shop, as well as Bookeo for ticket sales. These are crucial for tracking sales and bookings for the client.
The Jack the Ripper Tour’s site was designed not just to sell a product, but to tell a story. Captivating imagery draws the customer in, almost transporting them into Victorian England, leaving them wanting more. The new website’s imagery truly provides the perfect voice for the brand.
Ripper-Vision is a concept unique to The Jack the Ripper Tour which fully immerses the audience in 19th Century London back when the Ripper stalked the streets. As the only tour of its kind using a projector, this meant the website had to stay true to brand by truly bringing the world of Jack the Ripper to life.
jack the ripper Tour
Detailed and Well Craftred
Through work both on and off the website, the marketing team’s efforts have contributed to increased sales, traffic and brand exposure. We have worked to ensure that the website is fully search optimised, ensuring the client has a clear advantage over the competition.
Through a combination of traditional digital marketing techniques and newer methods utilising fresh platforms and social influencers within our work, we have garnered additional exposure that has generated yet more interest in the tour. As an innovative agency, we are always looking at new and exciting ways to work for our clients.