Introduction
Ralph Lauren have style and we at i3MEDIA have the capability to translate this digitally.
After an initial meeting with the team to gain an insight into the RL world, we were assigned the task of centralising the European brand consistency of Ralph Lauren. Simply translated; we provided creative services to ensure all online partners were on the same level with brand guidelines when publishing information about Ralph Lauren.
Creative
Presenting style with consistency, across borders far and wide. We delivered seamlessly and with attention to detail.
Interactions
Lookbook: Modern Equestrian For Women
Today’s fashion market has undergone a drastic make-over when it comes to the digital side of things. Lookbooks are now a staple feature on the web for those seeking inspiration.
We delivered an extensive and suave lookbook for Ralph Lauren and the Modern Equestrian For Women season feature.
Interactive Style Guide
An innovative, classic and practical guide to the season’s looks.
What We Did
Upon the imminent launch of a brand new website, we faced the challenge of building a Style Guide that adhered to both Ralph Lauren’s and John Lewis brand guidelines.
We met the challenge and were the first company to have any work on the John Lewis site that had been created by an outside agency.
The guide was visible on the Mens Wear landing page and offered comprehensive links to the products within the images for the convenience of customers.
Other Concepts
Different demographics, different creative concepts.
We provided long-term support on print and digital creative services for a world-leader in the fashion industry.