This delayed response only added further fuel to the fire and is a good reason why brands should employ or have a social media crisis response team available - or at the very least incorporate a crisis management plan into their social media strategy. You can learn more about how social media platforms can help your business in one of our recent blog posts.
Is All Publicity Good Publicity?
At this stage, it's hard to tell whether Heck Sausages will come out on top of this recent media storm, considering the fact that recent Tweets seem to be a generous mix of people planning to #BoycottHeck as well as those calling the entire boycott a waste of time and eagerly buying up more Heck brand sausages. Google Trends has shown uptake in the number of searches around ‘Heck Sausages’, with the number of searches increasing tenfold in comparison to search trends last week.
A greater evil that Heck Sausages may have to deal with is anger and disappointment from their own staff, of which they have previously said come from countries across Europe. A drop in staff morale that doesn’t recover could see the company losing income through increased staff turnover, reduced productivity and an understandable distrust between employer and employee. This could have a knock-on effect on their ability to keep suppliers and supermarkets stocked and lead to a loss in business and loyal customers.
There is another point to consider, too, that maybe this was all to gain Boris’ favour over Heck’s plans for a ‘Sausage of the North’ sculpture, intended to be placed overlooking the A1 (M) in North Yorkshire. Boris gave his support for the sculpture during his visit.
The Future of Heck Sausages
There is certainly more for Heck to say regarding their Boris Bangers and the recent visit, but they may be choosing to keep their heads down and hope this whole fiasco will blow over, probably while doing some drastic damage control to ensure they haven’t alienated any of their current hard-working employees. However, we are sure that before long, there will be another ‘controversy’ for Twitter to get worked up over and Heck Sausages and their Boris Bangers will soon be forgotten.
Don’t let your social media sizzle out! Get in touch with our sales team who can provide you with details on exactly how we can help your social media platforms drive awareness and encourage conversions without boycotts and controversy!