How to Approach Marketing in the New Year

Believe it or not, the New Year is upon us once again, and it is time to start thinking ahead and planning out the direction your business will take in 2017. Whether you are a start-up, an established business or a digital marketing company, it is important to always have goals and targets set firmly in your mind. Both long and short term goals are essential, as they help to focus you and your employees, and successfully reaching these goals is the best way to help your business grow and develop.

It is a good idea to make a list of New Year’s resolutions for your business, as this can help you to place a greater focus on the areas which need more attention over the coming year. If you really want to maximise your potential for growth, attract new customers or clients, and improve your customer’s experience, one thing that should definitely be on your list is marketing.

A well thought-out marketing strategy is a vital tool for aiding the growth of your business, especially in today’s digital environment. Many business owners think that marketing is something that can be achieved overnight, and as a result, it often gets pushed to the bottom of the list of priorities. However, you should definitely consider placing a greater value on your marketing, as a high-quality, successful marketing campaign needs plenty of time to grow and develop naturally. It may not happen overnight, but a little further down the line you will be rewarded with an effective marketing strategy that definitely benefits your business.

Enlist the Expertise of a Digital Marketing Company

So, you want to make the most of your marketing in the New Year – how do you go about this? We have put together a quick guide to some of the top trends that look set to take the digital marketing environment by storm in 2017, to help you get the most out of your business in the year ahead.

• Interactivity. Content that customers can directly interact with has been experiencing a massive surge in popularity over the last year. Think quizzes, polls, contests and infographics – anything that gets people involved and active rather than passively consuming your content.
• Video. In 2015, mobile video views grew six times faster than desktop views, and it’s highly likely that this figure will have risen again during 2016. On social media and across the web, video is taking over. And with the introduction of the livestreaming feature on Facebook, and recently other social media platforms too, we predict that the popularity of video is only going to increase further.
• Mobile vs Desktop. It’s undeniable that the future is the mobile. Desktop traffic is decreasing seemingly by the day as customers take to their mobiles. This doesn’t just mean that you should optimise your site for mobile (though you should, of course!) – instead, successful mobile marketing needs to fit seamlessly into a life lived on the go.

Of course, it’s no secret that the world of marketing is constantly changing as new trends are introduced all the time. If you need a guide to help you get the most out of your marketing campaign, consider using i3MEDIA. We are a digital marketing company with a proven track record when it comes to helping our clients develop successful marketing strategies. To find out more about the services we provide, give us a call on 01733 890836.