After a quick review of sites across the web who have seen significant decreases, we have made three conclusions:
- Websites that sell links have been devalued
- Moz have caught up with websites manipulating the metric through bad link building (buying links on mass, targeting lots of low-quality links)
- Websites that have been building site quality and authority by working on creating technically sound sites, with high quality backlinks and highly valuable content have seen their Domain Authority increase
At i3MEDIA we don’t believe in quick wins, or short cuts to success – which is one reason we turn down 5 or more clients every month. Our work is about future proofing, building authority and increasing a websites visibility whilst ensuring that we are always on top of Google’s webmaster guidelines and protecting our client’s websites from any potential algorithm updates.
As such, we welcome Moz 2.0 as justification in our approach, not only do our clients see an increase in traffic and revenue but the world’s leading SEO metrics reflect the fact that the work we are doing is one with the direction Google wants sites to move in.
It’s important to remember that this update in Domain Authority will not result in websites increasing or decreasing in rankings, it’s simply an indicator of websites that are doing SEO right and those doing it wrong.