SEO is an ongoing and continuous process; one which needs to be frequently adapted and refined in order to fully maximise its potential. It’s important to stay on top of your SEO strategy at all times, as poor strategies - or ones without enough time dedicated to them - really won’t be doing you any favours at all.
Google are continually tweaking their algorithms and changing the rules that we all play by, which means that you need to stay in the know to ensure your business stays on top.
With February underway, now is the ideal time to start afresh and move your SEO strategy up a gear. With that in mind, if you aren’t entirely convinced that your current optimisation is working as well as it could, we’ve put together a few tips to help you get back on the road to success.
One of the best ways to work out why your current strategy isn’t working is to analyse it, in great detail. In order to discover any potential weaknesses, you need to know what works for you and what doesn't - even if that means changing your entire viewpoint on the matter. If you don’t take time out to evaluate your SEO, how can you really be sure that is is performing how it should be?
Familiarise yourself with the specific requirements of your individual business, in order to effectively manage your resources. It’s important to keep in mind that SEO is a long-term investment, so don’t expect to see instant results right away. Fluctuations in search engine rankings are to be expected, but on the whole, a successful strategy should be showing you an overall upward trend.
Keywords are a significant part of search engine optimisation, and it is imperative that you research your target phrases thoroughly. If you're targeting phrases that are too broad, or there is simply too much competition, you will not only lose out on traffic, but on vital conversions, too.
Can you afford to take that risk?
Once we have the upward trend in rankings, as time goes on, you should also be seeing a rise in organic traffic. Track your traffic and gain valuable information about visitors to your site, enabling you to further optimise your SEO strategy. Analytics tools are essential in helping you to do this.
Keep up with Google Updates
Google are always implementing new updates, but that doesn't mean you can't be pro-active with your search engine optimisation efforts. Review your keywords and entire campaign on a regular basis to ensure it is in line with the latest guidelines, and think long-term when making changes.
If you still feel as though SEO has left you in the dark - perfectly understandable - it may be worth enlisting the help of a web development and SEO company to help you reach your potential. Here at i3MEDIA, we offer bespoke SEO strategies that are tailored specifically to the needs of your business.
If you want to learn more about the work we do, give us a call on 01733 890836 or contact us here.