Here at i3MEDIA, we are proud to work with a number of charities as both digital marketing specialists and a web development agency. The month of Ramadan is always the busiest period of the year for our clients, meaning that the systems that their websites are built and hosted on must be able to cope with a substantial increase in traffic and transactions for donations.
This year was a record-breaking one, with more than half a million users (532,878 to be exact) visiting our client’s websites during Ramadan. A staggering 635,226 sessions were recorded with our system overseeing 22,822 transactions from those donating online, totalling close to £3 million.
On the Night of Power (Laylatul Qadr) alone, between the hours of 6pm on 11th June and 6am on 12th June, our partners received £420,336 worth of online donations – equating to £583.80 donated every minute.
We are pleased to say that our system was more than up to the job, ensuring that our clients enjoyed a successful Ramadan without any technical issues.
Why Do Traffic and Transactions Increase During Ramadan?
As you may already know, Ramadan is the holiest month of the Islamic calendar which sees Muslims from around the world fasting during daylight hours. This is also the most popular time of year for Muslims to donate their zakat, which is an annual donation based on disposable income.
With many seeing Ramadan as the opportune period in which to make their donations, it is only natural that there is a greater demand on our web servers to cope with the spike in activity. With the average user only allowing for a mere three seconds for a website to load before moving on, our servers not only had to maintain uptime but also had to ensure the overall usability stayed up to scratch.
In such a competitive digital landscape, a website capable of withstanding heavy amounts of traffic in order to take full advantage of peak times is an absolute must.
Working with i3MEDIA
At i3MEDIA, not only are we a web development agency capable of building beautiful and functional websites compliant with the latest technology, but we are also here to offer our support once the project has gone live. We work closely with all of our clients to ensure that their website functions as expected.
As well as our web development capabilities, we also have an in-house professional marketing team ready to work with you to optimise your website from an SEO perspective. Many of our clients are reaping the benefits of our all-in-one digital solution, and you could, too.
For more information, please call our team today on 01733 890836 or message us via our online contact form.