If you want to keep up with constituents in the digital age, you’ve got to stay up-to-date with the very latest technological developments.
This is something that has been voiced by local governments across the world – and perhaps surprisingly, it’s something that more than 97% of these organisations agree on.
Local government leaders are beginning to recognise the full importance of the role that technology plays in the user experience. They are now starting to look for new ways, such as web development, to keep pace with an increasingly tech-savvy user base.
Using Technology to Improve Engagement with Local Government
Local government website development is one of the easiest ways in which these organisations can meet their goals for 2017. This year, growing numbers of local governments are hoping to expand and improve their online presence, driving interaction with the general public and looking to focus wholeheartedly on creating a user experience to be proud of.
However, it is important to remember that this is a lengthy and ongoing process that will take time to accomplish. Engagement is the ultimate objective, but out-of-date technology is the locked door standing in the way of achieving this goal. Luckily, effective local government website development is the key to this door.
A Collaborative Effort
A successful local government website is one which is designed with the user kept in mind at all times. Communities and local people should be involved in all aspects of the design process, in order to ensure the finished product is engaging, interesting and relevant to the people who will use it. This applies to the web design work as well as any content included on the site.
Two of the biggest problems facing existing local government websites are difficulty in navigation and sites which aren’t optimised for mobile. These two issues can severely impact on the user experience, working against the goal of improving engagement.
The challenges facing local governments in today’s online environment are clear to see, but recognising the need for effective web development is the first step on the road to success. Although the challenges may be many, the opportunities for building great websites and improving user engagement are also more plentiful than ever before.
How We Can Help You
As leaders in local government website development, we recognise the importance of maintaining a responsive and highly user-friendly website. That’s why we make a specific point of collaborating with our clients on each aspect of the website throughout the development process.
Our dedicated approach to local government website development sets us apart as we are able to tailor our design work to suit the individual requirements of every client we work alongside. With our help, our local government clients are able to engage with their constituents in today’s digital age with ease.
If you are ready to start improving the user experience and connecting with your constituents, get in touch with us today to find out what we can do for you.